With June kicking off the Season of Pride, now is the time designers come out of their dark caves to suddenly support the LGBTQI+ Community, as they do, by coloring their logos in rainbow hues, and throwing pride emblems on otherwise bare products. But this is not the support we need! These 10 brands, however, show us support that can be useful year round, and not just when it is expected.
10 Pride Collections to Support
As one of the newest & coolest Parisian fashion brands, Alexandre Mattiussi is donating 100% of the entire proceeds of Ami’s four-piece Rainbow capsule collectionto GLAAD, a non-profit media organisation which focuses on LGBTQ acceptance, and creating global dialogues that discuss discrimination and prejudice.
The iconic denim brand is launching a capsule collection, of which 100% profits will be donated to the LGBT Foundation: promoting the well-being of the LGBTQI+ Community
All of the proceeds from Levi’s Pride collection will go to OutRight Action International, an organisation that gives voice to the marginalised with the goal to ensure that everyone has the right to be proud & free in their way of life.
Versaces Pride collection features multiple styles with the iconic rainbow. They align themselves with numerous charity organisations, that work towards inclusivity and equality, such as Pride Live and Arcigay.
Loewe created a capsule collection for this years Pride. The pieces pay hommage to the beloved drag queen „Divine“ who starred in John Water’s films, such as Hairspray or Ping Flamingos, and created iconic moments in queer history. The capsule will donate 15% of the proceeds to Visual AIDS, an organization that fights against HIV/AIDS by creating artwork in support of HIV+ artists. Loewe will also make a donation to Baltimore Pride, a Black-led LGBTQ+ organization in Divine’s hometown.
Polo Ralph Lauren:
25% of the entire proceeds of this collection featuring sweatshirts, t-shirts and more, will be donated to the Stonewall Community Foundation, benefiting an international network of LGBTQIA+ organisations. Christopher Street and the surrounding area has been a big part of our queer history: the Stonewall riots are what led to queer liberation as we know it today.
Another brand that not just speaks, but also takes action: make-up brand Morphe, which got famous through YouTube, is donating 100% of its entire proceeds from the sales of this collection during Pride Celebration. The money will be donated to GLSEN.
The classic Nike Air Force 1 got a redesign. For the first „BeTrue“-edition, the sneaker features a 10-color heel with the updated Pride flag, which also includes the color black and brown for the recognization of people of color. Additionally, the brand is donating a total amount of $500,000- through grants of 25k each- to 20 different organisations.
„We are proud to support the LGBTQ+ community with an all-gender capsule debuting this May, sold year-round. However you identify, our selection of slides features Pride-inspired colorways for you and yours. To complement our capsule, we are donating $125,000 to GLAAD—a nonprofit accelerating acceptance and advancing equality for the LGBTQ+ community.” That says it all, right?
It’s not only about the companies run by cis or straight CEOs. This brand may not yet have the ability to donate hundreds of thousands of euros, but buying their clothes is the biggest support imaginable! No Sesso is Italian for „no sex“ and was founded by the first openly transgender designer to show their runway collection during NYFW. The brand features a range of unisex pieces, such as this embroidered tank top.