vor 3 years

There are items that we like, and there are items that we love.

There are items we collectively laugh over, bond over, swoon over, and there are definitely pieces we are singularly obsessed with.

This is a declaration of love to the strange. To the grotesque, abnormal and initially shocking. A love letter to everything that seems terrifying and monstrous, but then comes across in a way as courageous, eccentric and exhilarating. AVAVAV and their monstrous shoes do that to a perfection. 

The silicone creations, that are literal works of art rather than just shoes, are effortlessly balancing between the beautiful and the repulsive. The cartoonish toes and the sleek shape of the boot are surprising and confusing, like an unexpected detail inserted into a surrealist painting, making it difficult to avert your gaze and sweeping you off your feet at the same time. The Claws are exaggerated beyond belief and a pure expression of imagination and creativity. 

On top of being the epitome of creative artistry AVAVAV is also taking sustainability to the next level. The Florence-based brand is making other brands’ trash into treasure by repurposing luxury deadstock materials in all their collections.

Included in Art Directress Beate Karlsson’s  collections with AVAVAV are pants with wildly wide-legs, tops that state that only 21 of them were made, and (of course) the stars of the collection – bloody, gory, drippy, and slimy boots with four giant toes. Even though every piece by AVAVAV is worth a love letter, the monstrous shoes are statement pieces in every sense of the word.

Images: Courtesy of AVAVAV
Words: Annika Duda
Visual contribution: Bastian Hagn



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