Right in the middle of the week, we assemble and (of course) share several news that are on our minds and keep us on our toes.
ON FRÄULEIN´S MIND
GANNI X JUICY COUTURE
Danish luxury brand GANNI announces a new collaboration with Juicy Couture for an exclusive 13-style collection that includes the most responsibly produced version of the iconic Juicy Couture velour tracksuit yet. Save the date: March 30 sets the day of the launch. Los Angeles-inspired lifestyle label Juicy Couture, with its signature two-piece velour tracksuit, has been synonymous with Hollywood’s IT girls since their epic rise in the early nineties. Now GANNI and Juicy Couture have teamed up to reinterpret the ultra-comfortable and always stylish tracksuit in its most responsible version yet: the two-piece is made from a blend of certified organic cotton, recycled cotton and recycled polyester and is available with a brown logo print and in an all-blue version. The collection also includes t-shirts, hats, dresses, tops and leggings made from certified organic and recycled materials.
BYREDO SPRING SCENT: DE LOS SANTOS
Conceived after a time of loss, De Los Santos by BYREDO is a fragrance that is a reminder to appreciate the ephemeral and celebrate life. Paying homage to the traditions of Día de Los Muertos, it honors the power of coming together and translates the fragrance into a new ritual of remembrance. An aromatic musky cloud imbued with the clarity of sage. The splendor of amber and frankincense, grounded by orris root and mirabelle plum. The earthy notes of cistus thrive in the dry heat. The campaign for De Los Santos features images by legendary photographer Estevan Oriol who celebrates the beauty and life of women, together with highlighting the reality of the Chicana style.
Picture courtesy of mentioned brands/Pr