ON FRÄULEIN´S MIND

vor 4 Wochen

Right in the middle of the week, we assemble and (of course) share several news that are on our minds and keep us on our toes.

ASKET HQ PAUL V MARS 2022 STHLM

ASKET´S NEW HEADQUARTERS IN STOCKHOLM 
The sustainable, consumption-aware Swedish brand ASKET is sharing footage of their new headquarters in Stockholm. On their mission to inspire fashion to rethink its values, moving away from throw-away-trends, once started in a garage, the brand has now settled in an industrial district of the city manifesting their mantra ‚pursuit of less
With timelessness from within to the outside, the new brand space invites with exceptional, modern design featuring a nature´s touch – zero compromise, functionality, and clean aesthetics.

VIU EYEWEAR STORE OPENING
The Swiss high-quality eyewear brand VIU, is expanding its presence in Berlin by exploring the district of Charlottenburg. A sophisticated, modern, and thoroughly designed store opened its doors in the Knesebeckstraße on July 16. The occasion has been celebrated in the circle of brand´s friends and influencers, drinks and talks accompanied by a DJ set.

ALASKALASKA – STILL LIFE
The experimental, London-based indie-electronica duo ALASKALASKA has released a new song – „Still life“, followed by the official video for the song. Comfortable, slow life in between fruit trees and suburban peace is the scene set for the recording of ALASKALASKA’s second album „Still Life“ dated for release on October 14th. The duo of Fraser Rieley and Lucinda Duarte-Holman were eager to get out of the city and charge up on picturesque, slow inspiration. Taking advantage of this rustic countryside scene, they were able to capture something uniquely their own, masterfully employing innovative sounds and edgy vocals.

Picture courtesy of mentioned brands/ PR

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On Fräuleins mind

Right when the long-awaited weekend is just around the corner, we assemble and (of course) share several news that are …