The London-based design studio A.W.A.K.E. , founded in 2012 by Natalie Alaverdian, and & Other Stories launching an exclusive and limited Capsule Collection on October 27, 2022.
& Other Stories and A.W.A.K.E. launching limited Capsule Collection
This fall, & Other Stories presents a new Co-Lab collection, this time with A.W.A.K.E.. Known for its fashion aesthetic and artistic yet wearable design pieces, the Co-Lab collection will include ready-to-wear, footwear and accessories. Avangardistic, carefree and with unexpected details – a collection made for every day. The collection convinces with special twists, innovative cuts and a distinctive expression of feminine silhouettes, as well as an architectural and artistic approach, creating an exclusive and extra feeling.
Founded in 2012 by Natalia Alaverdian, the London-based label A.W.A.K.E. stands for „All Wonderful Adventures Kindle Enthusiasm“ and reflects the designer’s personal and unique approach. Each collection is inspired by cross-cultural and historical references from art and film. Shirts, coats and dresses are distinguished with a fresh feeling of autumn. Not only A.W.A.K.E., but also & Other Stories stands for an unmistakable expression of modern femininity. The collaboration of the two connects the same language to women. One can find the feeling of joy, love, inclusiveness and warmth in the brand philosophy of & Other Stories, that A.W.A.K.E. also tries to convey. With this collaboration, the two brands create an atmosphere of comfort and kindness for the female body. Most of the pieces appear in soft brown tones, matching the leaves of the trees that are now gathering in the streets. Especially striking is a one-piece suit, dipped in bright red or even the bright white clothes enveloping themselves in positivity brimming with energy.
The campaign features cheerful images on the streets of London and thus conveys a unique positivity, that can be found in all of the pieces.