THE UGG PRIDE CAPSULE COLLECTION
The Fluff You Cali Collage is the Pride variant of the brand’s classic design and combines the characteristic brand DNA of UGG, super soft sheepskin for which they are well-known, lightness, comfort and quality, and all of this under the message of a collection for everyone, no matter what gender or sexuality. Strong personalities such as Maya Samaha, Hari Nef and Lil Nas X were shot for the campaign, who not only convey the message of the collection, but also represent it themselves.
“We chose to showcase real, bold and wonderful individuals celebrating in a safe and welcoming environment, with amazing youth and allies and friends of the brand like Lil Nas X and Hari Nef, We wanted to express that there is beauty in what makes you different and that you should never feel the need to apologize for who you are or who you love.” Andrea O’Donnell, President, UGG® & Koolaburra by UGG® at Deckers Brands.
The #UGGPRIDE Collection is available now and will be offered year-round while limited supplies last. The Disco Stripe Slide is sold exclusively at UGG® stores and on ugg.com/pride, while the rest of the collection can be purchased at UGG® stores, ugg.com/pride and select key retail partners nationwide.
All pictures are courtesy of UGG