UGG is Going on a Plant-Based Diet

vor 3 years

Okay, I admit it, for the majority of my life, I was a stupid shoe snob.

I was guilty of being one of those girls in high school wearing Jeffrey Cambell high heels, glorifying Mary Kate & Ashley sloppy-chic, and chain-drinking Starbucks skinny lattes, but I never went so far as to buy a pair of UGG Boots ( you know the ones) and live in them. All my friends did this. But that was going TOO far. I drew the line there! My association with UGG for the last decade has stayed in that archaic mindset. And now that I am older, and I should know better to be a bit more accepting and open-minded, this has remained a problem and annoyance, given the industry I work in. 

But lately, UGG boots and shoes have been popping up in places I would least expect them. Last season, we saw Molly Goddard gracing her models’ feet down the runway with insane platforms and overly fuzzy chic slippers that were like a Rick Owens LSD fever dream. When I found out they were a collaboration with UGG, I nearly fainted. I then professed my love, and hurdled over my own ignorance. I WANT THOSE UGGS! I would scream at anyone who listened, including a few colleagues who wouldn’t. I still screamed it, though. 

And now, after I have finally calmed down a bit over the Goddard collab, the UGG brand is doing it again … they’re surprising me to the point of existential questioning of myself. UGG Boots is going sustainable. And before I lose you, dear reader, allow me to explain a little more by what they mean when they say ‘sustainable.’ I am a bit weary of the word, too.

All the materials are natural. In the sense that I think you could eat them, if it comes down to that. They’re offering a couple of new styles that are made in totally plant-based materials, with their production being completely CO2 neutral. One of the new models is a fuzzy slipper they’re calling Fluff Sugar, which comes in three natural dyed colors— pink (dyed with mulberry, which I bathe in at night!), A yellow (dyed with gardenia pollen!), And a white (which is dyed in nothing, is simply its own lovely natural shade of fiber, coming from the pulp of eucalyptus.) The base of these is sugarcane! I personally think UGG Boots should dabble in the food industry, too. (Did I already mention that I wish to try eating them?) I have the white pair.I have been wearing these comfy fluffy babes around the house, 

I applaud UGG Boots for taking this step and holding themselves accountable, perhaps setting off a chain reaction for other large companies to follow suit. Because while I love a small and local brand holding themselves responsible, it’s even more important for a corporation to hold up to their end of this bargain. We’re all in it together. And that should mean ALL OF US!

Check out their full collection here
Read more about the FEEL GOOD. initiative here

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