Seen by Fräulein #33

Nike Introduces Studio Fleece

Nike introduces Studio Fleece a women’s sportswear collection designed as an elevated, versatile uniform for everyday life. Nike focused on softness, comfort, structure, durability and refined details, including Total Black fabric engineered to resist fading. Sweatshirts, hoodies, shorts and sweatpants in standard and oversized fits were created with the help of insights from more than 300 women.

Le Labo’s new City Exclusive 

Le Labo introduces Shiu 25, the City Exclusive fragrance for Beijing, inspired by the brand’s new Beijing He Yuan Fragrance Lab, a historic courtyard house that blends traditional Chinese architecture with Le Labo’s minimalist aesthetic. At its heart is Shiu, an extract from the Ho tree, layered with delicate iris, incense, and warm woods to inspire calmness. Le Labo’s first Austrian boutique just launched in Vienna.

BIRKENSTOCK x ADERERROR

BIRKENSTOCK collaborates with Seoul-based global creative fashion brand ADERERROR once again. This time: reimagining the iconic Boston clog through the concept of “Thread,”, exploring connection and continuity. The collection features two distinctive styles — the Boston Cap and the Boston Flap. Both models star stitch details and ADERERROR’s signature zigzag embroidery.

Tommy Hilfiger Always Denim Campaign

Tommy Hilfiger presents its Fall 2026 “Always Denim” campaign starring Romeo Beckham, alongside Dutch tastemaker Yasmin Wijnaldum and an emerging cast. Set against the backdrop of NYC’s iconic The Mark Hotel, the campaign highlights Classic American Cool and personal style through versatile denim silhouettes—ranging from the baggy ’90s-inspired “Theo” and straight-leg “Dover” jeans to the high-rise “Sarah” and low-rise “Daisy” fits. Honoring a four-decade heritage rooted in youth culture and self-expression, the collection offers everyday classics reinterpreted for a new generation.