Fräulein: What is your mission at Holla?
Michelle Gornick: Holla is the mother goddess of nature, of protection and healing. In her name, in the name of flowers and the power of femininity, the mission of Holla is to create floral statements and designs with respect and awareness of our one mother nature.The conception of HOLLA BOTANICS is to empower a new wave movement of floral pleasures and unify with natural resources.
Flowers are a very powerful symbol. I want to create with this, in the most natural way. Placed as floral installations with social, political, or artistic statements, you can send out a message.
I see it as an international language you can communicate with, not against. Basically, I want people to become connected with nature through my actions and create more consciousness for the importance of living in harmony with Mother Nature.
Did something specifically inspire you to create this initiative?
In general, for me, it’s a passionate and authentic way to express myself as an artist, person, and soul. The things I do should have a greater sense behind it, otherwise it feels like a waste of time. Working with flowers is a very sensual way to deal with a topic non-aggressively, but still make a strong statement.
I pursue to live in a peaceful mindset, especially because this was not always my way. The younger me was quite impulsive, and rebellious. I learned that it is a one-way street. Anger brings you nowhere. Most of the time, it causes damage and loss. Don’t get me wrong – it can be a good engine, but sometimes you must change gear to bring out the proper conception for that which you are fighting.
Nature gave me inner peace. It healed the broken parts of me and gave me a deeper grounding and new perspective. There is a lot that nature can teach us. Flowers have a graceful sublimity. They are so resilient and sensitive at the same time.
Once you cut a flower it starts to die – it will gradually fade. When it has just been cut and placed, there is a moment of wonder. Nearly spiritual. It is about impermanence, which makes it so precious and special. This is what life is about, everything is changing all the time. From the moment you start to accept this fact, you can fully enjoy all the stages of evolution and life itself.