Maison Margiela represents freedom of creation and an appreciation for beauty in the mundane as much as in the ornate.
Before sustainability was trending on panels. Before sustainability was profitable. Before it was so drastically obviously needed… Margiela was already paving the way. Margiela began reusing fabrics and reappropriating household items, utilising New York street finds as various tools within his creations. Not only did he display this upcycled approach on the runway, literal trash graced the bodies on his very first couture collection in 2012. It was a jolt to haute couture followers and his devotees. For some, it was palpable energy: a sprinkling of cheekiness and playfulness and an appreciation for a utilitarian, socially-responsible approach to fashion. However some found it jarring and disrespectful, considered it nothing to be shown, sandwiched between traditional powerhouse collections like Chanel and Valentino.
In hindsight, these earlier couture collections of Maison Margiela solidified his standing as an artist. The house represents freedom of creation, appreciation for beauty in the mundane and overlooked, as much as in the ornate: a beacon of rebellion in an industry that otherwise places value in opulence. Margiela places value on craftsmanship and spirit. Within our office at Fräulein, we mention Margiela frequently. We all have our own favourite moments, looks, and reasons for admiration. During this year’s Couture Fashion Week, we decided to show some love for the house, and gather the greatest creations from one of the most iconic ateliers of our time. Martin Margiela, John Galliano, we love you forever, in this life and the next- in whatever form we may take.