CARTIER CELEBRATES THE ICONIC PANTHER – IN THE WILD

On September 1st Cartier proudly presents their latest campaign which places their famous brand motif — the Panther — in the spotlight in an entirely new way.

The motif of the Panther is inseparably linked to Cartier. The new campaign by the jewelry house highlights it once again: The Panther is the centerpiece of a series of innovative open-air images that are being displayed simultaneously in major cities around the world, with two kinetic events taking place in Shibuya starting on 1st September and Las Vegas on 3rd September.

The extravagant campaign launch is one for the history books: In Las Vegas, the Panther sits in three dimensions inside Sphere, a glass dome featuring a 53,883 m² screen. In Tokyo, Cartier chose the bustling Shibuya Crossing to showcase its iconic animal in a monumental triptych – to kickstart the campaign not with a bang, but with a roar!

But that’s not all: In other cities across the globe – from Dubai and Shanghai to Paris – Cartier and the Panther merge in larger-than-life displays. Each of these magical experiences for the general public celebrates the Cartier Panther, her freedom, her power and her strength of character.

The Background

Driven by the same power, magnetism and strength of character, Cartier and the Panther are inseparable. It all began in 1914 when the animal had its first appearance in the form of a watch adorned with onyx and diamonds. Under the legendary creative director Jeanne Toussaint, it eventually became a recurring signature motif of the house.

Toussaint, who herself earned the nickname “LA PANTHÈRE” for her sharp intellect and determination, collaborated with illustrator Pierre Lemarchand, who often visited the Vincennes Zoo in the 1940s, to create one of the most iconic jewelry pieces of the 20th century: a brooch featuring a striking 116-carat cabochon-cut emerald crowned by a proud Panther. A piece of jewelry that perfectly embodies the exceptional craftsmanship of the Maison. Whether naturalistic, sculptural or abstract in design — since then, the Panther has taken on countless forms and shapes in Cartier’s collections.

Then as now, the Panther symbolizes the spirit of Cartier – instantly recognizable around the world and deeply connected with a unique emotionality.

Credits
Words by Ellie Haase, Images courtesy of Cartier

Read Next