CHERRY MASSIA: BETWEEN FASHION AND PHILOSOPHY

vor 3 years

Clothing as a dialogue between our own feelings and the world around us, clothing that tells a story that goes deeper until it finally merges with us.

Fashion is often seen as something superficial, but it is like a monolog about what is happening deep inside of us, being carried to the outside.

The designs of the brand “Cherry Massia” do allow inner dialogues, one’s own feelings and the world around us to become one. The focus is on person. It’s about true feelings, interest, understanding and also the question of how fashion can help us to overcome ourselves. Our image, which we carry to the outside world, is largely shaped by our visual appearance. What do we wear – or what do we not wear. But fashion can also be expression. Expression of the things we believe in, for which we stand up, our dreams or the conflicts that take place deep inside us.

“There’s no beauty without strength, there’s no light without darkness and there’s no aesthetics without concept.”