Meet Avatar Donatella Versace at ComplexLand (+ An Exclusive Sneaker Launch)

vor 3 years

With all the digital fashion events happening this year, ComplexLand is one of the most interactive.

In the virtual space of ComplexLand you can visit your favorite e-boutiques, go to performances, and immerse yourself art and culture – all with your own custom avatar. And perhaps you will meet Donatella Versace! The designer makes her virtual debut at ComplexLand, bringing luxury fashion and the tech world together: “I am very excited about this project. It is my first time as a virtual identity, and I find it super modern and cool and absolutely in line with the brand aesthetic and current approach. It was a fun process to develop my virtual alter ego and I very much looking forward to interacting with the other virtual participants at ComplexLand, ”Versace said of her presence.

The Donatella avatar will be your guide to access an exclusive sneaker drop at ComplexLand. The new Trigreca sneaker was first seen at the Fall / Winter fashion show and will be released now in a limited quantity of 100 at the virtual experience. Look out for the Medusa Monument at ComplexLand to get a clue on the surprise drop.

The Trigreca sneaker features many iconic Versace codes, most importantly the brand’s Greca pattern witch was first shown in the Fall / Winter 1988 collection. To celebrate the brand’s HQ location, Milan’s geographical coordinates are printed along the upper. There’s also a hidden 3D Medusa located in the sole – another iconic signature of the brand.

For ComplexLand, a special edition of the sneaker was designed featuring rubber-dipped laces, an aesthetic code of Versace’s coveted sneaker line. To be one of the first 100, enter fast and get it now!


Text: Hannah Sulzbach

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