MEJURI TEAMS UP WITH JENNA LYONS AND THE CHANGEMAKERS OF OUR TIME

vor 3 Monaten

Happy International Women’s Day!

Mejuri, the category defining fine jewelry brand, present their collaboration with style icon Jenna Lyons in honor of International Women’s Day, in a campaign featuring the next generation of international change-makers

The exclusive collaboration features two new takes on the storied signet pinky ring, historically a symbol of strength, autonomy and self-expression that the brand is claiming for everyone. The rings are handcrafted in engravable 14k solid gold and 18k gold vermeil with a beveled edge onyx stone—bold both in aesthetic and spiritual meaning symbolizing decisiveness, protection and fortune. Five dollars per purchase will be donated to the Mejuri Empowerment Fund which launched in June 2020 in support of women and non-binary people to pursue their professional path as they deserve, regardless of means or origin. For the campaign shoot, Jenna and Mejuri sought out three trailblazers who have rewritten the script on the power of choice within their respective industries: Tommy Dorfman, Allyson Felix and Noor Tagouri,  shot by world-renowned photographer Cass Bird, who has herself challenged the ideas of femininity and beauty. The initiative will also integrate Mejuri’s global community across their social and e-commerce platforms and throughout the brand’s eight stores, celebrating not just the jewelry but the personal identity of every individual.

Credit: Pr

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