MIUTINE BY MIU MIU – THE NEW FRAGRANCE

MIUTINE is the newest addition to the MIU MIU fragrance family, embodying a person with an independent, unconventional spirit. Unimpressed by expectations and the opinions of others. She lives by her own rules and constantly reinvents herself –  ideally with MIUTINE by her side.

She walks through the room as if it belongs to her. Conversations fall silent for a moment, as though the air itself has thickened. Countless eyes follow her, captivated by her quiet confidence. Like a spell, they cling to her steps until she leaves the room. What remains is her lingering presence and the scent of MIUTINE.

The latest creation by master perfumer Dominique Ropion highlights the wearer’s individuality and radiates a confidence rooted in rebellion. Inspired by the timeless Chypre family and infused with an unexpected duo of wild berries and cane sugar, MIUTINE reveals a character that is uniquely its own – effortless, daring, and free-spirited.

To celebrate the launch of this special fragrance, MIU MIU BEAUTY hosted the MIUTINE CLUB at the nostalgically mysterious Bellboy Bar in Berlin. Women who perfectly embody the spirit of the scent – including Jeanne Goursaud, Milena Tscharntke, Melanie Kieback, Ting Ting Lai, and Lena Mantler, the newly appointed MIUTINE Beauty Ambassador for Germany – gathered for the occasion. The night featured a live piano performance by indie-pop artist Suki and an exclusive DJ set by Georgian producer Salome, capturing the fragrance’s bold, free-spirited energy.

Placed prominently throughout the room: MIUTINE’s flacon that honors the brand’s heritage. The quilted glass design pays homage to the fashion house’s signature Matelassé leather, while the chestnut-brown hue recalls MIU MIU’s iconic leather accessories. Both the fragrance and its bottle are acts of trust – the scent in oneself and one’s own confidence, the flacon in Miu Miu’s enduring heritage.

Credits
Words by Alexandra Schmidt, Images courtesy of MIU MIU  

Read Next