On Fräuleins mind

GANNI – SS 23 JOYRIDE
This line is so beautiful – it’s life. Whether she’s cycling through Copenhagen to work or zipping between appointments while listening to music from her old headphones, her daily bike ride is DITTE REFFSTRUP’S creative space and the place where DITTE feels most inspired. The SS23 JOYRIDE collection is dedicated to her city and to Copenhagen’s #GANNIGirl, with the energy and pulse of summer.
JOYRIDE conveys a sense of fun, good humor and living in the moment. GANNI using this life line as a symbol for the entire collection, with wavy lines on the collar and hem inspired by the heartbeat. The collection brings color and party with styles like a lime green chartreuse suit, consisting of low-rise, tummy-baring pants or an ultra-short cropped jacket. GANNI’s latest collaboration with Levi’s goes back to the denim icon’s roots with long, western-inspired prairie skirts and shrunken peasant blouses, presented together with Emma Chamberlain. In this season, 97% of the ready-to-wear collection consists of responsible styles in present and future, meaning that 50% of the composition is certified organic, low-pollutant or recycled.

WOOD WOOD SS23 SHOW
WOOD WOOD offers an escape to paradise. With Cecilie Liv Mortensen as Head of Design the collection presents an opportunity to imagine how space would look and feel in the present day. The inspiration comes from artistic communities who, throughout time, have found serenity by the water and a space to create works. Peggy Guggenheim provided a workspace for some of the 20th century’s greatest Expressionists. The clothing serves to extend the legacy of artists’ workwear, as carpenter pants with tool loops and painter’s shirts. The collection asks how artists would dress in their retreat by the water, from starting work in the early hours of daybreak to the soirées at the Palazzo at sunset. The garments are designed in colorful prints, combined with a casual look,  meant to be used frequently and for different situations in life, adding a notion of freedom to act throughout the day. Functionality was not only in focus but most importantly, also implemented to give a comfortable feel. The womenswear includes bias-cut floral summer items, elevated two-piece tracksuits, heavy draped pieces with a T-shirt-like silhouette, a fluid tech-suit and playful dresses for summer nights. The men’s pieces seem strong, playful, all-over graphics on shirts and pants and easy layering sets with contemporary add-ons. The Scottish outerwear expert, Hancock, also applies his quality craftsmanship to the collection in the form of four coats: each with an experimental exterior, developed around typical silhouettes. For this season WOOD WOOD drew upon a sense of community, to cultivate a collaborative feeling and a harmonious relationship between artistry and nature.

ROTATE LAUNCHES PHYGITAL BURNING DRESS
ROTATE presents their first NFT (Non-Fungible Token) about an AUGMENTED REALITY EXPERIENCE  as part of their SS23 runway show at Copenhagen Fashion Week in cooperation with THE DEMATERIALISED. ROTATE has taken the world by storm with its bold and outgoing DNA translated into desirable partywear and everyday favorites, users can try on straight off the runway in this digital ROTAT3 world. The iconic THERESA dress evolves with the seasons and reflects the brands bold and maximalist DNA. The brand’s bold and high glam garments are now carried into the virtual world for users to embody everyday glamour in the metaverse.   The limited run of 80 NFTs also include a bonus NFT that will be airdropped as the seasons change, ensuring the owner can move with confidence through the virtual world with a glamorous refresh for the next season.
Following the Copenhagen Fashion Week debut, the THERESA dress will be released as a series of NFTs on Thursday 18th August, exclusively available at THE DEMATERIALISED.

Picture courtesy of mentioned brands/PR