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The Prada Fall/Winter 2021 campaign is an exploration of feelings, showcasing the collections for both women and men by Miuccia Prada and Raf Simons.

Per definition are feelings on one hand simply a perception through the senses and on the other hand emotional impulses. Knowing this, what does Prada feel like? And no, not talking about garments touching skin, but rather how the Milanese fashion house feels from an emotional perspective. The most recent Fall/Winter 2021 Campaign by Raf Simons and Miuccia Prada begs an answer. 

Photographed by David Sims and presented as an abstract serial, built as side-by-side snapshots, “Feels Like Prada” explores the evocation of feeling itself. The campaign delves into the spontaneous nature of feeling, from a sensual and emotional outlook.

And if you ever wondered what Prada can do to your senses: Stay tuned for a variety of experimental activations through Prada’s the lens in Fall 2021, challenging the idea of what is to be touched and felt. 

All images Courtesy of Prada

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