Quiet Tension: Simone Bellotti’s First Campaign for JIL SANDER

With its Spring/Summer 2026 campaign, Jil Sander introduces the first visual chapter under the creative direction of Simone Bellotti – and with it, a subtle but emotionally charged shift in tone. Photographed by Stef Mitchell, the campaign translates the questions raised in Bellotti’s debut collection into a refined visual language that feels restrained yet deeply human.

Set within the quiet neutrality of a studio space, the images revolve around the body as a site of expression. Posture, gesture and proximity take center stage, creating tension between opposing forces: control and intimacy, protection and exposure, strength and vulnerability. Bellotti’s vision of purism is not cold or distant – it vibrates with feeling beneath the surface.

Cropped tightly or observed from a deliberate distance, the images focus on what gestures communicate emotionally and physically. Desire is suggested through restraint, eroticism emerges in the charged space between what is concealed and what is revealed. The result is a visual rhythm that turns simplicity into poetry and gesture into meaning.

This first campaign feels less like a declaration and more like an invitation – to look closer, to sense the quiet power of emotion, and to experience a new chapter of Jil Sander shaped by curiosity for the body, human connection, and the beauty of duality.