„When you focus on the inner, the outer is so much more beautiful and confident and peaceful.“
Devote to this moment.
I am free as the air.
Be as expansive as possible.
I am layered, complex, and divine.
These sound like phrases that would be handpainted on rocks lining a pathway to a monastery in upstate New York (or emblazoned in neon in a hipper than thou cafe in West Hollywood.)
But these are the mantras engraved into the bottles of each of Alicia Keys’ new beauty ‘soul’ care products. They are there to serve as a reminder of why you find yourself holding these bottles and tools in the first place. They are there to ground you as you stand in front of the mirror each morning and evening. They are affirmations said to yourself and for yourself, and no one else need hear it. But others will certainly see it.
Alicia made waves when she announced a few years back that she was taking a step away from make up. And I don’t mean she was going to dabble in the ’no make up make up‘ look. She meant that if you wanted to arrange a cover photoshoot, you needn’t hire a make up artist. It meant if you were inviting her to present at an award show, she would not allow any powdering of her cheeks. You want her presence? You can have it, but she makes the rules. And her rules were as simple: No make up.
The backlash was crazy! And get this: the majority of it was from women. In taking a stance toward determining her own standard of beauty and comfort, she raised a number of serious talking points to society as a whole and just how in charge and liberated women really are of themselves.
And true enough, Alicia began glowing. I am admittedly obsessed with the Vogue Home Beauty Routines series (I long to be invited. Call me!) and without a doubt, my favorite episode has been of the Songstress herself. Centered. Cool. Calm. Collected. And BEAUTIFUL, holy cow, she was radiant. She lit her candle, she buffed her face, she cleansed and cared and rolled and sang. She enjoyed herself. She so clearly loved herself. She was using her beauty routine as a way to show her love for herself, not force her face into a face she loved. And girl, it shows.
‘My skin changed when I started to look more inside of myself… When I started caring more about what I put inside my body and who I had around me… what kind of energy I was allowing around me…’
So now, we are blessed. Because she has released a line called Soulcare, based around the ethos of care that has worked for her. Fräulein had the honor of speaking to her right before the Soulcare release: