Pick Of The Week: Ferragamo Soft Bag

The Soft Bag from Ferragamo signals a quieter, more fluid chapter for the Florentine house. Under the creative direction of Maximilian Davis, Ferragamo has been refining it's heritage into something sharper and more contemporary, still rooted in the craftsmanship legacy of founder Salvatore Ferragamo, the Hollywood-era shoemaker who built the brand on sculptural precision. The Soft Bag distills that evolution: supple leather collapses into an intentionally relaxed silhouette while the Gancini closure offers a restrained archival nod. Its slouch feels deliberate rather than casual, pushing Ferragamo’s historically polished codes toward a softer, more modern idea of luxury, with the hardware acting as a subtle anchor to the house’s DNA.

Color: Testa di Moro, €2.800

Credits
Words by Nicole Atieno
Photography by Julian Melzer

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