Pick of the Week: Anastasia Beverly Hills Hydra Prime SPF 50 Some products earn their place in your makeup bag and then there are those that make you wonder how you ever lived without them. Anastasia Beverly Hills has long been a household name in beauty, first winning our hearts with its iconic brow products and now making a serious impression with Hydra Prime. Think of it as your skincare and makeup routine having a very good little love affair. The texture is silky, lightweight and beautifully hydrating, giving your skin that fresh, plump, justhad a facial feeling without leaving it greasy or sticky. It smooths things out, softens the look of fine lines and gives your complexion a healthy glow before you’ve even reached for your foundation. And the best part? Makeup glides on wonderfully, sits more evenly and gets that lovely second skin finish, with just enough grip to help everything stay put. Even better, it comes with SPF 50, so you’re getting your daily sun protection alongside your primer. A little skin prep magic that makes getting ready feel that much better. Anastasia Beverly Hills Hydra Prime SPF 50 priced at €43.43 Credits Words by Nicole Atieno Photography by Julian Melzer Read Next Pick Of The Week: Atelier Materi’s Tonka Kumaru Pick Of The Week: Prada Route medium leather tote bag Pick Of The Week: Beauté Pacifique’s Submersive Serum Paradoxe