If you were already aware of the Wood Wood presence, perhaps you associate it with streetwear and lounge sets. It looks like that customer has grown up a little bit.
They still look good. Even better, in my opinion. Still cool and relevant but more discerning.
My job is to stay on the pulse of what is happening, which is why I am surprised that I had never come across the e-platform and designer Wood Wood. Blame my coming from America. While Wood Wood creates their own line of clothing (for both men and women and somewhere in between), they also feature other lines that fit nicely in their own little universe, based in the neighborhood of Nørrebo in Copenhagen.
Another part of my job is to feature what I think is worth showing our audience. So when I was presented the upcoming collection for Wood Wood, I found it worth sharing. I was transported to a Summer of Love. Lots of crochet tops for the ladies, washed pinstripe tees and prints for the guys. All very casual, but thrown together with great purpose. All looks for men and women correspond with each other, simply in different sizing and cuts. Like a band of countryside artists.