The techno-kid aesthetic comes as no surprise when discovering a new Vetements collection. The self-made underground label has built itself into a success by taking inspiration from counter cultures and the protest vector and placing them in the fashion industry.
I have recently relocated to London from Berlin, and I dearly miss it. Reviewing this collection brought me back down memory lane, and through the punk, dark aesthetic of Vetements’ looks, I saw the Friedrichain couples, the friends I met in the Damensalon bar in Neukölln, and the intimidating fashion-forward people I aspired to resemble. Guram Gvasalia took inspiration from those individuals who don’t fit (nor do they want to!) into the codes of normal society, creating his own version of the techno-club uniform.