ON FRÄULEIN´S MIND

vor 2 Wochen

Right in the middle of the week, we assemble and (of course) share several news that are on our minds and keep us on our toes.

SLEEP WELL WITH BETT1
The ultimate accessory for your sleeping hygiene – a reversible Bodyguard mattress by BETT1. Providing an excellent sleeping climate, it consists of four innovative, symmetrically arranged, ergonomic modules for perfect lying comfort. Adapting to your lifestyle and sleeping position, the main material, QX foam delivers stability while being lightweight. With the removable HyBreeze functional cover establishing air circulation, the mattress is an ideal sleeping companion, no matter if you are sleeping alone or sharing the bed with the whole family. Chosen by several celebrities, the mattress proves itself as the next must-have for what really counts.

AEYDE HIGH SUMMER 22 CAMPAIGN: SENSATIONS OF SUMMER 
Endless days, dappled water, clothes clinging to your skin, and other sensations of summer are beautifully shown in the new AEYDE campaign. Known for immaculate show design, the brand is exploring playful jewelry as a detail to the elegant fashion narrative, even on hot summer days.
For High Summer ’22, AEYDE invites us to you to take a trip to upstate New York with sisters, Joanna and Sarah Halpin, accompanying them on their daily. Authentically documented on hot summer days with all its pleasure, the pieces from Aeyde’s new collection present themselves in context.

GIANNI LIGHTWEIGHT SUMMER DRESSES
The Danish brand GANNI is delivering a fresh and lightweight dress selection for the hot weather. With a lot of love for silhouettes and material, GANNI pieces count as the most reliable staples serving scandi-chic and playful elegance in pastel hues and dynamic patterns. While loving the temperature regulating characteristics of silk, the brand is thinking further GANNI utilizes EcoVero Viscose alternatives for their Pre-Spring 2022 collection that feel and look exactly like silk next to genuine, socially, and ecologically sustainable silk certified through numerous organizations. Such attention to quality helps to avoid high energy expenses and prevent animal suffering. 

#BEYOURCHANGE BY BRUNELLO CUCINELLI X RAMLA ALI
Brunello Cucinelli is announcing a collaboration with the boxer Ramla Ali. Born and raised in Somalia, her family escaped from the civil war finding refuge in London, where Ramla got interested in boxing reaching great success. She is the first Somalese woman to become a boxing athlete and win the English National Title as well as take part in the Tokyo Olympics. Ramla is dedicating her time to activism and modeling standing up against discrimination against women in sports. Having inspired a lot with her life story, she is embodying the essence of #BeYourChange, a video series by Brunello Cucinelli discussing the theme of change with big personalities.

SHYGIRL – „FIREFLY“ SINGLE RELEASE
The London-based artist SHYGIRL is releasing her first 2022 single „Firefly“ as a foreshadowing to the new debut album „NYMPH“ dated for release on September 30th.
With her siren-like aura, SHYGIRL is charming her listeners with her declarations of power and sexual freedom inspiring to love, explore and express. Through „Firefly´“ lyric harmonies and catchy hooks, the singer is telling us about relationships, desires, and failed romantic interests. Vulnerable but endlessly powerful, her image of a woman that is „too hot to handle“ is gaining popularity, making her one of the most „to watch artists“ of the current music scene.

Picture courtesy of mentioned brands/ PR

 

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