ON FRÄULEIN´S MIND

vor 2 years

Right in the middle of the week, we assemble and (of course) share several news that are on our minds and keep us on our toes.

AD: JEREMYVILLE X EASTPAK
The iconic brand revoking memories from our sweet high school time, EASTPAK is presenting a collaboration with the multi-disciplinary art, design, strategy & production studio Jeremyville. Co-founded by Megan Mair and artist Jeremyville, they develop message-driven collaborations, exhibitions, and events for cultural institutions and clients worldwide.
This exclusive collaboration with the New York design studio captures the essence of Australian- born artist, Jeremyville’s uplifting and powerfully positive outlook. it convinces us of the ability of kindness to change the world. Having a bad day? All you need is one glance at your Jeremyville x Eastpak bag to charm a smile onto your lips. Playful yet thought-provoking, if you feel like digging deeper. Reinventing the classic Eastpak Padded Pak’s in 3 bold colorways, the Jeremyville x Eastpak collection also includes the Springer bum bag and a brand-new style that will always have your back: the Jeremyville Icon. Revive the charm of your teen years with these spacious pieces!

AD: ALLBIRDS X ROSIE ASSOULIN
Allbirds is launching a collaboration with the American womenswear designer Rosie Assoulin focusing on our favorite of the hottest days, the slipper. An absolute must-have emerging from the collective efforts excites with the combination of comfort, sustainability, and playful aesthetics. The Sugar Slider is unisex and fits perfectly into your summer color palette with versatile hues of pistachio green and cherry. The secret to their beyond-expectations comfort lies in the SweetFoam material, made of own sugar cane, minimizing the climate impact of the shoe. Fashion meets Zeitgeist, with a high wearability standard. Thus, the name with the model does all honor. Especially now that long walks on the beach and concerts accompanied by the gentle summer rain are coming up again, we need faithful, versatile companions.

Picture courtesy of Nick Wagner

ANNA OCTOBER RESORT 2023
The Ukrainian designer Anna October is reflecting on her own experience of moving to another country manifesting the wardrobe for a woman living in a big city. Working with the references of the 90s fashion: the Resort 2023 collection consists of low-waisted skirts, body-revealing dresses with cutouts, the brand`s iconic bras, tops with a wavy neckline, as well as a swimsuit — a completely new direction Anna starts to explore. Fringed detailing, corsets in unexpected forms — as parts of pants and dresses, accompanied by patchwork. The absolute key piece of it is knitted tops, handcrafted from crocheted napkins by the community of Ukrainian women. Carefully produced, these items are filled with warmth of these women’s hands.

Picture courtesy of mentioned brands/ PR.

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