Right in the middle of the week, we assemble and (of course) share several news that are on our minds and keep us on our toes.
ON FRÄULEIN´S MIND
MARC O’POLO DENIM BACK TO COLLEGE
Balancing between nostalgic and modern is the new Fall/Winter 2022 Saison collection by Marc O’Polo DENIM reviving the spirit of college and sporty academia.
Deep green, neutral beige, and mid-blue denim, with splashes of yellow and classic navy, establish the core narrative of the collection. Chunky corduroy harmoniously fuses with retro college jackets, puffer coats, and organic cotton trousers, giving the combinations an elevated finish. Referencing the nineties, the collection features crop tops and oversized shirts, and basics, offering a wide variety of pieces for casual styling. The collection is available in stores and online starting from the end of July.
AMOMENTO was founded in 2016 with a mission to create comfortable, unisex everyday wear. The main focus of AMOMENTO stays on the versatility and comfort of what people put on every day. The idea for the recently introduces SS22 collection emerged from the concept of a virtual timely space called A ROOM. This undefinable virtual space has been expressed by the futuristic texture, colors, and signature structured silhouettes of AMOMENTO, which proves another point in trying to create less so that it lasts longer.
THE GROUND: CELEBRATION OF STYLE AND CULTURE
The PREMIUM GROUP, makers of PREMIUM, SEEK, and FASHIONTECH, the European platforms for advanced contemporary fashion unveil the details of the new event concept THE GROUND in Berlin.
Unlike the mentioned B2B events, THE GROUND celebrates style and culture together with the consumer, speaking to the progressive and conscious fashion enthusiasts. The event is inviting visitors from the 7th to the 9th of July at Berlin´s biggest convention center Messegelände, offering live streams, brand pop-ups, meetings, as well as cool music acts, inspiring wellbeing workshops, and more.
Picture courtesy of mentioned brands/PR