For AW22, Jade Cropper debuts at Copenhagen Fashion Week.
TALENT TO WATCH: SWEDISH FASHION DESIGNER JADE CROPPER
Today we´ve peeked behind the scenes of the Swedish fashion talent and are excited to share more from the designer herself.
Who inspired you the most on your creative journey?
You maintain a hyper femme aura while also featuring shapely expressive silhouettes. How do you find the bliss point?
Do you draw any influences from Scandinavian design into your work?
Where do you see your designs being worn?
All over the world, no boundaries.
How do you approach the sustainability factor with your key material,leather?
Actually, leather is a side material, and I happened to get hold of waste leather. Instead of it getting just thrown away, I decided to do something with it. I would consider my key material to be recycled mesh.
What is the role of denim in your designs?
This time I wanted to make some more casual items that might be easier to wear every day, and I got hold of waste denim. I was interested in seeing if and how I could make some denim pieces that would add to the Jade Cropper world.
Are you planning to expand into menswear?
The connection between clothes and identity is something that I find interesting, so menswear is something that I might explore in the future. Right now, I’m focusing on developing my brand and my production.
What is your next milestone with the brand?
So far, most of my production has taken place in my studio where I did everything by hand. Working really close with the Swedish Fashion Council incubator program, Swedish Fashion Talents, I have also been able to develop my business. Now, I look forward to possible collaborations to be able to scale up and develop my production, still staying true to the Jade Cropper values. I would never compromise on quality and try to be as sustainable as possible, from either an environmental or human point of view.
Interview Yuliya Maltseva
Picture courtesy of Magnus Bach