Ralph Lauren is entering the digital world just in time for the Holiday season and invites its customers to experience their world in a new, virtual way.
The very festive online game “The Holiday Run” lets you play the iconic Polo Ralph Lauren Bear, to try to catch the maximum amount of Christmas items. But you don’t have to play alone: Today Ralph Lauren collaborates with the global community Twitch combining fashion, gaming, and music on the online live streaming service at an exclusive event.
The event will feature top European Twitch gaming talents from France, Germany, and the U.K. Beginning at 6PM/18:00 today, the gamers will play “The Holiday Run” alongside their community members. Viewers watching the streamers will be able to engage with gameplay through the chat function and win exclusive Ralph Lauren Polo Bear products, that are both fashionable and cozy, and thus perfect for the days between the years
