Fräulein Crush: Byredo Lipstick Vinyl by Lucia Pica

 Byredo presents the new Byredo Lipstick Vinyl by Lucia Pica, make-up artist and colour designer. Byredo is known for their luxury, seductive fragrances, which capture unique memories that evolve and unfold new notes throughout the day. Lucia Picas conception of makeup begins with natural authenticity. This liquid lipstick  is embracing the idea of stripped-back simplicity and elegance, focusing on enhancing the person without a mask of artifice.

 “What I like about the idea of liquid, is that it takes things back to the start of Byredo, to the perfume. It was the idea of a liquid that transforms the mood and feeling of a person. Byredo perfume is a translation of personal memories; it’s an invisible medium of emotion through scent. We want the make-up to be a visible medium of emotion.” Lucia Pica, Creative Image and Makeup Partner 

With a neutral palette of highly pigmented skin tones, from the total transparency of Fantome to rich beiges and browns like Auburn to subtle reds like Scarlet River, Liquid Lipstick evokes the power of delicate transformation for the wearer. It’s not only as bold and fleeting as a gloss or immovable and untouchable. In Vinyl, the goal is a transformability that lives and flows with the wearer, becoming part of the wearer throughout the day. A fluid yet creamy vegan formulation allows the makeup to blend with the body and become a personal signature. The power of simplicity, nakedness and self is harnessed here. Application is both instinctively easy and precise with a pointed, lightly flocked pencil that applies color and shine in one stroke. The wearer can choose to apply the transparent Fantome to highlight the eyes. The whole thing is presented in Byredo’s signature unique packaging, designed by Ben Gorham, founder of Byredo. The makeup line emphasizes transparency, subtlety and strength. The lipstick is a timeless object and enhances the transparent, pure naturalness of it’s wearer.

Credit: Byredo